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Made on a meagre budget of `1.4 crore, Kshanam, produced by PVP under PVP Cinema, is being hailed by critics and celebs for raising the bar for thrillers in Telugu cinema. So when producer Prasad V Potluri says that small budget films are more risky than big-ticket pot boiliers, it is intriguing.”Big budget movies aren’t as risky as small budget ones. For example, I’m not worried about Brahmotsavam. Mahesh Babu will draw audience to the theatres. Whereas for a small budget film, despite having strong content, it is difficult to get the audience to the theatres. The expenditure incurred on the publicity of Kshanam was as much as the cost of production,” says the producer.Starting off with financing movies as a partner, PVP cinema ventured into producing movies in 2011 with Vikram’s Tamil film Rajapattai. Two years later, the Vijayawada-born PVP, made a hit foray into Tollywood with Ravi Teja’s Balupu. Reflecting on the journey so far, he says, “We’ve had hits, flops and disasters. We’ve stepped on landmines. But we decide to learn from them and move on. For instance, we believed that Size Zero would reach a large audience, but while the women loved it, the men didn’t think much of the movie. You never know…”The producer is focussing on multiple markets. “We are probably the only production house that has been religiously making bilingual movies. Oopiri is made in Telugu and Tamil. Then we have Ghazi, a Hindi-Telugu, bilingual. We are planning to make Bangalore Naatakal in Telugu soon.”PVP, who calls himself a “serial entrepreneur” has ventured into Tollywood with a clear goal — to revolutionise the movie making process. “I want to make it more structured and sophisticated. Organisational methods must be adapted in movie making for getting the best output,” he says, signing off.

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