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A strong message for a clean India, laced with subtle humour and local anecdotes. That is what Prime Minister Narendra Modi delivered at the India Today Group’s Safaigiri Summit and Awards on Friday. The PM stressed on the need to give the same importance to social hygiene as we do to our personal hygiene. He also asked his detractors not to make a joke of the Swachh Bharat Abhiyan if they did not want to join it. The PM’s speech culminated the day-long event packed with enthralling music and a strong message. Singers Daler Mehndi, Papon, Udit Narayan, Kailash Kher, Sonu Nigam and Shaan mesmerised the audience with their numbers and tailed off the evening with two of Bapu’s favourite songs, Vaishnav Jana Toh and Raghupati Raghav. Comedian Raju Srivastav sprinkled the day with his jokes and a serious plea for cleanliness. The biggest star of the day, Modi, was welcomed by Chairman and Editor-in-Chief of the India Today Group Aroon Purie as India’s “most hardworking Prime Minister” and its “most relentless force of nature”. Then, the fluidic Modi took over.